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Tweets from the Twitter microblogging service will soon be appearing within the search engine results pages (or SERPs) of two popular website Internet search engines, Google and Microsoft Bing (previously Live search). This will move significant search engine optimisation (SEO) techniques towards the social networks and microblogging communities.

Seo

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Twitter

Twitter is a popular microblogging website which ask the question 'What are you doing?'. Answers are restricted in length by a certain number of characters and are known as 'Tweets' within the Twitter community.

Microblogging

Microblogging is a type of blogging which utilises small posts which can be used for personal messages, news updates, corporate and personal promotional and social networking. Examples of microblogging websites are Twitter and identi.ca

Microsoft

Microsoft Corporation, or often just MS, is an American multinational computer technology corporation with 79,000 employees in 102 countries and global annual revenue of US $51.12 billion as of 2007. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. These products have prominent positions in the desktop computer market, with market share estimates as high as 90% or more as of 2003 for Microsoft Office and 2006 for Microsoft Windows. One of Bill Gates' key visions is "to get a workstation running our software onto every desk and eventually in every home".

Bing

Bing is Microsoft's latest search engine, to compete with Google's search engine and replaces Microsoft's previous search engine, 'Live Search'.

Google

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 7, 1998. Google Inc. is an American public corporation, earning revenue from online and mobile advertising related to its Internet search, web-based e-mail, online mapping, office productivity, social networking, and video sharing as well as selling advertising-free versions of the same technologies. Google's headquarters, the Googleplex, is located in Mountain View, California, and the company has 16,805 full-time employees (as of December 31, 2007). It is the largest American company (by market capitalization) that is not part of the Dow Jones Industrial Average (as of October 31, 2007).

Search Engine

A Web search engine is a search engine designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. Some search engines also mine data available in newsgroups, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

Search engine optimisation

Search Engine Optimisation, also known as SEO, is the process of optimising a website and links to said website in such a way as to increase the website's ranking in the pages of search engines.

Social networks

A social network is a service, usually web based in the form of a website, which allows many people to communicate and share information on a personal or corporate/business level.

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